How Advertising On Radio Is Successful
Many of us spend more time in our vehicles than we care to admit. Most of the time we are listening to something and most of the time, it’s the radio. If you are thinking about advertising on radio, there are many things to consider.
Make sure you identify your audience. Are you targeting a young group, older group, people looking for information on finance, etc? This will determine the time of day your ad will run. Check what your competition is doing. Think about what will set you apart from the others. Think about offering a sale or a special event that would bring people into your store. Remember the bottom line is what converts into a sale. It’s not what’s cute or cool. It’s what converts into a sale.
Find something that sets your product or store apart from all the others that are advertising on radio. You have to think of something that sets you apart from all the other restaurants or all the other dress stores in town.
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How you say something when advertising on radio can be as important as what you are saying. Make the point. Emphasize what you want the public to know. Remember, they can see what you are trying to sell. You have to either describe that steak dinner or how great they will look in that dress that is on sale for a limited time only. And you have to probably do it in 15 seconds or 30 seconds or less depending on your budget. Remember the K.I.S.S. method.-Remember to “keep it simple, stupid”. Also keep in mind everybody needs to use the K.I.S.S. method on occasion. Most advertising on radio is in 15, 30 and 60 second slots. So at most you have one minute or less to convey your message. Tell them what you need to tell them directly. Get to the point quickly. It doesn’t have to be pretty. It has to convert to sales. Remember the ad that repeated “applied directly to the forehead” over and over and over. No one liked the ad except the people who sold the product. That type of ad that is to the point over and over makes the sale because people can’t get it out of their mind. That is exactly what you want to have happen if you are advertising on radio. |
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