What A Difference Electronic Billboard Advertising Can Make
Electronic billboard advertising has been around for a few years now. The bigger LED billboards are in tourist areas such as Las Vegas or Branson and also bigger cities such as New York and Chicago. The brightness and the exceptional resolution makes other billboards along the same area appear dull and drab. What really is draw as a consideration from a marketer’s perception is that the message can be continuously changed. Because of the high resolution and the animation that can accompany it, electronic billboard advertising in essence lets you show mini television commercials.
Another advantage of an electronic sign is that you can show a loop of messages. It doesn’t have to be limited to one event or one sale. Plus if you want to change your message, it can be done by clicking a mouse and not having an entire crew go out to take down and replace the message you originally had on the billboard with the new one. If you are trying to cover an entire city with several of these signs that can have connected screens where broad based advertising can be displayed and then as they get closer to the store, more target messages. This lets electronic billboard advertising create a regional advertising network. Special sales can be announced and since its easy to change the message, they can be targeted at morning commuters or to tourists coming in for a weekend event.
Times Square has several electronic billboards operating all at once. Turn in any direction and you will immediately encounter electronic billboard advertising on buildings. Video spectaculars are in every direction including NASDAQ, done by Smartvision and ABC NEWS created by Multimedia of California.
Las Vegas electronic billboard advertising is done a bit different. The billboards are on top of huge pylons that can extend up to a hundred feet and can combine flex face signs that are fully lit and full color. Many businesses on the Strip use this type of advertising such as Circus Circus, MGM, Bally’s Ballagio and Paris. Normally, it is just one business who has access to the total utilization of that one billboard advertising events or doing brand identity.
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Carmen
Posted 97 days ago
I do like the electronic billboards much better which can be good for businesses. On the other hand they are more distracting to me when I drive because of the fact that I do want to look at them.
Lorette
Posted 105 days ago
It's true lights make a difference. It helps if the ads on that particular billboard are also not public service announcement ads if they rotate. That seems to discount the commercial advertising.
Clair
Posted 236 days ago
The electronic billboards draw a lot of attention. I know that I have increases my sales even with increased cost of advertising.They are a great deal for us. We will continue using them.
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