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Taxi Cab Advertising

Taxi Cab Advertising- An Innovative Way To Attract Customers

From the beginning, cabs and taxis had a sign on their roofs, and a  lot of potential customers have focused their attention on them. Now, people can see if these cabs are available or not with a single glance. So, if a taxi’s sign is lighted it is available but if it is off, then the driver might be off duty or has a passenger. But taxi cab advertising is something people just can't miss.

Taxi cab advertising varies from a large sign with decals which are adhered on the cab to cover the sides of the cab primarily the doors because these are the most visible part of a mobile. On a taxi cab top, you could utilize new technologies like a stretch screen display which can be mounted with an enclosure with special protection; this enclosure provides all the electronics internally with a protection from any type of weather or children throwing snow balls on its screens. In New York City, the leading company for taxicab advertising is Truly TaxiCab Advertising where they offer signs on the taxi cab roofs, it started as printed signs which are mounted on a vinyl or mounted to a polycarbonate frame which is attached to the roof of a taxi cab, if the ad needs to be changed, the housing would be removed and the printing will be replaced with new more updated advertisements. Truly Taxicab Advertising do not only use taxicabs but also they design benches to promote a certain product.  It would be assembled again and the cab would be done.

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Another new type of taxi cab advertising uses digital signage enclosure which accommodates up to two screens with size of 32 inches in a screen ratio of 17:6 in a back to back position. This is a solid media player which is stored between each screens and mounted on an anti vibration mount. These absorb the bangs and the knocks from a noisy street. These media players store its content and may be updated wirelessly using a 3G and networks of GPRS. The images however are static when the vehicle is moving while the video plays when the vehicle stops. Now, digital signage is considered the best way of marketing opportunity for the decade. Moreover, digital signage cost the same standard rates that a static billboards cost.

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